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i've been where you are.
...but before that, I used to work 3rd shifts on manufacturing floors in cities that are difficult to pronounce.
Michael Craig
Electrical engineer turned senior marketing operator. 15+ years driving growth, brand launches, and turnarounds at PepsiCo, Harman, and Primo Brands. Early career wiring at P&G and Unilever.
The engineer never left. He just learned to apply voltage to marketing budgets.
Most consultants chase symptoms. I'm trained to trace the fault back to the root cause. I bring rigor, pattern recognition, and hard-won commercial judgment to the one question that actually matters: what problem is leadership trying to solve and is that actually the problem?
credentials
bubly
Launched from zero to $125M in the first 18 months. Super Bowl campaign with 3B+ impressions. Webby Award + ARF David Ogilvy Award.
Saratoga Spring Water
Repositioned and reignited the brand, driving +57% growth through branded partnerships and audience-led strategy.
JBL
Drove JBL to the #1 global portable speaker brand through cultural integration, social demand, and distinctive storytelling.
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