how it works
diagnose, rebrief, maintain
A marketing strategy audit and reset done in three phases. Each has a duration, a named output and a reason to exist. Nothing executional is discussed until “What” and “Who” are settled.
diagnose
one to two weeks · fixed fee
what happens
Separate interviews with your leadership, team and agency partners, the same questions for each, tested against the work in market, the KPIs and how decisions actually get made. The gaps between their answers are the finding.
what you get
The brief map, every answer side by side, and a diagnosis naming which of “What,” “Who” or “How” is blocking success, the confidence behind it, what would change it, and the implications downstream.
rebrief
weeks, not quarters · fixed fee, scoped after Diagnose
what happens
Redefines the blocking question and resets the ones that depend on it. A working session opens on the room's own brief map, then aligns leadership, internal teams and agency partners around the new answer. Not a debrief. A reorientation.
what you get
The Rebrief: the reset brief and the strategy inside it, a realigned operating model and an updated KPI framework. Where the reset calls for new partners to execute it, we help choose them.
maintain
quarterly · rebrief clients only
what happens
Quarterly rechecks of the three questions against what has moved, brief review before major spend, and direct advisory access upstream of key decisions.
what you get
The Rebrief kept current. “How” moves most often, so this is where clarity would otherwise quietly erode.
rebriefed directs and manages the reset. It does not produce the assets.
Design, media and production run through your teams and partners.
faq
questions worth asking first
what is a rebrief?
A rebrief resets the strategy a marketing brief carries. The brief is where a business states its strategy, so it is the fastest place to see what is missing, test it and fix it before more money is spent against it. The output is The Rebrief, the document everything downstream gets checked against.
how is this different from hiring an agency?
An agency diagnosis tends to point at work the agency can sell. rebriefed produces no assets, buys no media and staffs no creative department, so the diagnosis has nothing to sell but the answer.
how is this different from a fractional CMO?
A fractional CMO runs marketing part time, execution included. rebriefed does one job: find which of “What,” “Who” or “How” is undefined, reset it, and align the people who execute against it, including a fractional CMO if you have one.
what if our problem is only execution?
Then you don't need a rebrief. If “How” is the only open question, we will say so on the intake call and point you to a good executional agency.
how long does it take?
Diagnose runs one to two weeks. rebrief is scoped after Diagnose and takes weeks, not quarters. Maintain is quarterly, for rebrief clients only.
do you work with private equity firms?
Yes. After an acquisition, the inherited brief is usually the first thing worth challenging. The aim is a strategy reset inside the first hundred days, rather than one discovered at the first board review.
do you produce creative, media or content?
No. rebriefed directs and manages the reset. Design, media and production run through your teams and partners, and where the reset calls for new partners, we help choose them.
couldn't we get this from an AI tool?
An AI tool answers the question you ask it, inside the assumption you bring to it. The Diagnose tests that assumption against what your leadership, your team and your agencies each believe, asked separately. Those answers only exist inside your organization.
start with the brief in front of you.
Request a diagnosis and it starts with a short intake call, no prep required on your end.