three phases. one objective.
Define the problem before you fund the solution
diagnose
Fixed-fee. 1–2 weeks.
A rapid audit of your KPIs, work in market, and decision-making flow. We find the real growth problem, separate it from its symptoms, and deliver a prioritized problem statement your team can act on immediately.
Output: Problem statement · Strategic gaps · Prioritized fixes
brief
Fixed-fee. Scoped after Diagnose.
Rebriefs the full system. Leadership, internal teams, and agency partners aligned to the same version of the problem and sharing ownership of the output. Operating model and KPIs reset against the redefined problem. The Rebrief is the governing document — it is what everything in Maintain gets checked against.
Output: The Rebrief · Realigned operating model · Updated KPI framework
maintain
Available to post-Brief clients only. Minimum 6 months. Billed quarterly in advance.
You now have The Rebrief — the clearest picture of your problem your organization has ever worked from. The risk from here isn’t that the problem comes back. It’s that people slowly stop working from this version of it. Maintain is how we make sure The Rebrief stays the governing document, not a deliverable that gets filed.
What’s included:
Quarterly Problem Governance Session — 90-minute structured review. Is The Rebrief still the right version of the problem? Is it still being funded?
Brief Review Access — Before major spend commits, briefs get checked against The Rebrief. Clarity breakdowns get caught before they get funded.
Direct Advisory Access — Async (email/call). Upstream only. Before decisions get made, not after.
Pricing:
$50M–$200M revenue: $15,000 per quarter
$200M–$1B revenue: $22,000 per quarter
$1B+ revenue: $32,000 per quarter
Engagements begin with Diagnose. Brief and Maintain follow in sequence.